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From "Website Guys" to Tech Consulting: Why We Made the Jump

From "Website Guys" to Tech Consulting: Why We Made the Jump

Calling us the 'website guys' stopped making sense six months ago. We still build killer sites and apps, but clients kept asking bigger questions about AI integration and tech strategy. So we evolved.

Calling us the 'website guys' stopped making sense six months ago. We still build killer sites and apps, but clients kept asking bigger questions about AI integration and tech strategy. So we evolved.

David Stephenson

1 July 2024

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Here's the thing - calling us the "website guys" stopped making sense about six months ago.

Don't get me wrong. We still build killer websites and apps, and we still partner with great agencies for digital marketing and branding. But our clients kept asking bigger questions: "How does this AI tool fit with our CRM?", "Where are we losing money in our processes?", "What should our tech stack look like in two years?", “Will websites be relevant in 12 months time?”.

To the last question. The answer is yes. However, in 5-10 years, no one knows. Truth is, we've been helping with this strategic stuff for a while. So we’re evolving officially from digital development studio to tech consulting firm.

What Changed (And What Didn't)

Same team. Same commitment to results. But now we've added strategic offerings that actually matter:

Our 1-hour Digital Ecosystem Workshop visually maps your current tech situation. No fluff, just clarity on what you have, what you need, and where the gaps are.

Our comprehensive Digital Ecosystem Audit goes deeper - we document everything through our Build, Implement, Integrate framework and show you exactly where the financial opportunities are hiding. Think CTR improvements in marketing, conversion rate boosts for websites, better close rates in sales, and back-office efficiency gains.

The Real Problem We're Solving

As AI blurs the lines between people, processes, and technology, businesses need help navigating the transition. Not just implementing new tools, but understanding how everything works together.

Most companies are juggling multiple vendors for development, strategy, and emerging tech. We're the integrated expertise that sees the whole picture.

What's Next

We're launching "the Edge" (if you’re reading this, you’re on it), our blog covering what's actually working in digital ecosystems, business technology, and AI implementation.

The businesses winning in the next few years won't be those with the most technology. They'll be those with the most thoughtfully integrated technology.

Ready to see where your opportunities are hiding? Let's map it out.

Here's the thing - calling us the "website guys" stopped making sense about six months ago.

Don't get me wrong. We still build killer websites and apps, and we still partner with great agencies for digital marketing and branding. But our clients kept asking bigger questions: "How does this AI tool fit with our CRM?", "Where are we losing money in our processes?", "What should our tech stack look like in two years?", “Will websites be relevant in 12 months time?”.

To the last question. The answer is yes. However, in 5-10 years, no one knows. Truth is, we've been helping with this strategic stuff for a while. So we’re evolving officially from digital development studio to tech consulting firm.

What Changed (And What Didn't)

Same team. Same commitment to results. But now we've added strategic offerings that actually matter:

Our 1-hour Digital Ecosystem Workshop visually maps your current tech situation. No fluff, just clarity on what you have, what you need, and where the gaps are.

Our comprehensive Digital Ecosystem Audit goes deeper - we document everything through our Build, Implement, Integrate framework and show you exactly where the financial opportunities are hiding. Think CTR improvements in marketing, conversion rate boosts for websites, better close rates in sales, and back-office efficiency gains.

The Real Problem We're Solving

As AI blurs the lines between people, processes, and technology, businesses need help navigating the transition. Not just implementing new tools, but understanding how everything works together.

Most companies are juggling multiple vendors for development, strategy, and emerging tech. We're the integrated expertise that sees the whole picture.

What's Next

We're launching "the Edge" (if you’re reading this, you’re on it), our blog covering what's actually working in digital ecosystems, business technology, and AI implementation.

The businesses winning in the next few years won't be those with the most technology. They'll be those with the most thoughtfully integrated technology.

Ready to see where your opportunities are hiding? Let's map it out.

Here's the thing - calling us the "website guys" stopped making sense about six months ago.

Don't get me wrong. We still build killer websites and apps, and we still partner with great agencies for digital marketing and branding. But our clients kept asking bigger questions: "How does this AI tool fit with our CRM?", "Where are we losing money in our processes?", "What should our tech stack look like in two years?", “Will websites be relevant in 12 months time?”.

To the last question. The answer is yes. However, in 5-10 years, no one knows. Truth is, we've been helping with this strategic stuff for a while. So we’re evolving officially from digital development studio to tech consulting firm.

What Changed (And What Didn't)

Same team. Same commitment to results. But now we've added strategic offerings that actually matter:

Our 1-hour Digital Ecosystem Workshop visually maps your current tech situation. No fluff, just clarity on what you have, what you need, and where the gaps are.

Our comprehensive Digital Ecosystem Audit goes deeper - we document everything through our Build, Implement, Integrate framework and show you exactly where the financial opportunities are hiding. Think CTR improvements in marketing, conversion rate boosts for websites, better close rates in sales, and back-office efficiency gains.

The Real Problem We're Solving

As AI blurs the lines between people, processes, and technology, businesses need help navigating the transition. Not just implementing new tools, but understanding how everything works together.

Most companies are juggling multiple vendors for development, strategy, and emerging tech. We're the integrated expertise that sees the whole picture.

What's Next

We're launching "the Edge" (if you’re reading this, you’re on it), our blog covering what's actually working in digital ecosystems, business technology, and AI implementation.

The businesses winning in the next few years won't be those with the most technology. They'll be those with the most thoughtfully integrated technology.

Ready to see where your opportunities are hiding? Let's map it out.

Contact us

Ready to Make Tech Work for You?

Be prepared for a seamless experience from start to finish. Let's find out whether we are a good fit.

Let's start your next Project!

Suite 28, Waterman Workspaces, Level 1, M-City Shopping Centre,

2107 Dandenong Road Clayton VIC 3168

End-to-end innovative digital solutions
for business and government.

Made in Australia.

Join our newsletter

© 2025 Carbon Edge. All rights reserved.

Contact us

Ready to Make Tech Work for You?

Be prepared for a seamless experience from start to finish. Let's find out whether we are a good fit.

Let's start your next Project!

Suite 28, Waterman Workspaces, Level 1, M-City Shopping Centre,

2107 Dandenong Road Clayton VIC 3168

End-to-end innovative digital solutions for business and government. Made in Australia.

Join our newsletter

© 2025 Carbon Edge. All rights reserved.

Contact us

Ready to Make Tech Work for You?

Be prepared for a seamless experience from start to finish. Let's find out whether we are a good fit.

Let's start your next Project!

Suite 28, Waterman Workspaces, Level 1, M-City Shopping Centre,

2107 Dandenong Road Clayton VIC 3168

End-to-end innovative digital solutions
for business and government.

Made in Australia.

Join our newsletter

© 2025 Carbon Edge. All rights reserved.

Contact us

Ready to Make Tech Work for You?

Be prepared for a seamless experience from start to finish. Let's find out whether we are a good fit.

Let's start your next Project!

Suite 28, Waterman Workspaces, Level 1, M-City Shopping Centre,

2107 Dandenong Road Clayton VIC 3168

End-to-end innovative digital solutions for business and government. Made in Australia.

Join our newsletter

© 2025 Carbon Edge. All rights reserved.